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When it is time to refresh brand identity

July 17, 2013

When it is time to refresh your brand identity. Many corporate brands require redesign due to many reasons including change of direction, name change, time in business, product changes and administrative reasons. Deciding when to change existing brand identity and when to venture into redesign is important. Quite often marketing team develops elaborate transition strategy and decide to implement change of branding slowly and strategically. To help identify when your old brand will no longer support updated business initiatives use the following basic questions: Does my current brand carry attributes to support current lineup of products? Is current messaging still…

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Improving your landing page conversion rate

July 12, 2013

How to improve your landing page conversion rates. Out of ten landing pages, nine will have poor conversion rate on average. Finding the best performing combination takes substantial amount of effort and investment. One of key elements lost during the process is time, leading to loss of sales. Analysis of the performance based on limited amount of information becomes critically important. Following these simple steps to determine performance deficiencies of your landing pages Check to see if you forgot to eliminate links that can take user off the page to other parts of your website. Quite often, landing pages are…

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Top ten reasons to invest into website redesign

July 4, 2013

Top ten reasons why your organization will benefit from redesign of your website. If you are considering upgrading a website, you may be challenged by time it will take, cost, commitment, right personnel, disruption of current business. Why fix it if it ain’t broken? Over past three to five years, if your website hasn’t been upgraded you are missing out on number of very important technological changes which start to affect usability, performance and search engine ranking leading to gradual decrease in leads and conversions. What factors contribute to this? Technology updates and especially search engine algorithm changes, make content…

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Content development strategy and ideas

June 30, 2013

Content development strategy, tips and ideas. Ongoing changes in search engine algorithms made old strategies obsolete and relevant and engaging content becomes crucial in improving SEO for any business. Development of quality and sticky content making your organization a valuable resource of industry-specific information is a great strategy to gain more credibility with users and search engines. Developing valuable content vs spamming Many outsourced SEO services deliver volume and low quality. A systematic, professional and thoughtful approach to creation and improvement of your content is a must. Positioning organization as a leader in a field is not always easy to…

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Top branding and identity challenges

June 2, 2013

Branding is far wider then business identity and involves actual user experience of your organization brand, products, services, personnel, support etc. When user experience is taken into account, branding and marketing strategy will help develop business. What are top branding challenges organizations face today? Catching up with technology Many organizations continue allocating smaller share to digital media despite changes in trends, user behavior and different requirements then 10 years ago. Understanding how users interact with brands today is critical in developing overall communication strategy. Same approach that worked over past 25 years will not work, should be modified to utilize…

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Importance of color and shape, from designers point of view

May 24, 2013

One of the most difficult and easiest at times decisions that designer has to resolve is usage of color and selection of shape of an object when doing website design and graphic design. Different colors and shapes mean different things, help or distract user from understanding subject of an article, promotion, brand or whole website. In eyes of a client, selection of colors or shapes usually is a subjective choice based on some science, but mostly intuition. Designers, especially experienced ones, do this selection automatically, based on expertise and experience. Often, this needs to be revisited and can be one…

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Email newsletter templates and email newsletter design

May 15, 2013

Email newsletter design tips One of primary methods of outbound marketing is email campaign. When designed, written and structured correctly, email promotion will produce very good return on investment. It is important to understand what key factors should be considered when planning and implementing effective email campaign. Develop email marketing plan This means you need to develop a workflow of email communication, determine where emails are obtained, contact possible email rental services and decide which email newsletter distribution service you will use. Design a conversion system In email communication, similar rules apply as in many other media. Users will not…

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